Champions of Animal Health
Since 1971

Champions of Animal Health Since 1971

Made at our Mill in Wiltshire

Designed for Easy Feeding

Since 1971 it’s been our privilege to create exceptional nutritional products for animals across Britain. Simply put, your animals are at the heart of everything we do.

Thanks to generations of nutritional knowledge our range offers the most advanced feeds & supplements for cats, dogs, horses and alpacas available today.  

Champions of Animal Health Since 1971

Champions of Animal Health Since 1971

Made at Our Mill in Wiltshire

Designed for Easy Feeding

Since 1971 it’s been our privilege to create exceptional nutritional products for pets and companion animals across Britain. Simply put, animals are at the heart of everything we do.  Thanks to generations of nutritional knowledge our range offers the most advanced feeds and supplements for cats, dogs, horses and alpacas available today.

Every product in our range is packed with a specific combination of targeted nutraceuticals to give your animal’s health the very best support, from our famous dog joint supplement Joint Aid for Dogs to Equilibra, the first ever feed balancer for horses.

Products, Services & Information

Products, Services & Information

Featured Products

Joint Aid for Dogs™

The benchmark for joint supplements. Provides 32 actives including glucosamine, hyaluronic acid, curcumin and omega 3's.

Digestive Aid for Dogs™

Provides probiotics and prebiotics to support gut microflora and "good" bacteria. Helps to balance the gut & support odour control.

Equilibra® Feed Balancer for All Horses

The original horse feed balancer. Designed to balance the natural high fibre diet of all horses and ponies and lay the foundation for performance, vitality and condition.

Camelibra™ for All Camelids

A high spec complementary feed for alpacas & llamas designed to support healthy digestion and productivity from natural, forage/fibre based diets.

A Trading Partner to Leading Animal Feed & Supplement Suppliers, including:

Skinner's
Marshfield Farm Scoop's
VioVet
Cotswold RAW
Verm-X
Johnson's Veterinary
Lillidale Animal Health

Latest News

Love Dogs? Visit us at Crufts 2024

From the Blog:
Probiotics & Prebiotics for Dogs:

Probiotics and prebiotics are both extremely important for your dog’s digestive health and their immune system as a whole. But what’s the difference and what exactly do they do? Find out more in our latest blog article on the topic.

A woman hugging her old dog as we celebrate 20 years of Joint Aid for Dogs

Celebrating 20 Years of
Joint Aid for Dogs

After 20 years of Joint Aid for Dogs there's a reason our customers still rate it as the very best there is. With an advanced formulation containing 32 active ingredients, it's easy to see why Joint Aid for Dogs has stood the test of time.

Feefo Platinum Trusted Service Award

We've Gone Platinum!
Thank You for Your Support

We are over the moon to have received the Feefo 2024 Platinum Trusted Service Award for customer service, which recognises the hard work of our dedicated team. It means a lot to all of us because it’s based on feedback from our customers.

What Our Customers Say...

"If you feed the best, you get the best results. Equilibra feed balancer ensures that Necta Zenash always maintains peak condition, health and temperament ...I have not only cut down my feeding & grooming times, but reduced my feeding costs, shoeing costs & vets bills dramatically - it's as if the condition just comes out of the bag."

J Shields

"We use Joint Aid for Dogs because you won't find a dog joint supplement that even comes close to it. I want @khaleesithedobe to be running all the way into old age and she needs healthy joints for that. Oatinol is a game changer.”

@thepetnutritionist

“X-Lam Aid is fantastic, my 24 year old highland got quite fat & was walking with a lot of difficulty & was clearly in pain although his feet weren't hot. I started using X- Lam Aid & after only a few days he is walking sound & playing with the others again - he seems much more like his old self again.”

S Forrest

“We’ve been using GWF [Joint Aid] for my springer Bobby for 4 months now and he’s gained 1cm of muscle on all three of his legs, gaining muscle is something that he hadn’t been able to do for the last 21 months. We’ll definitely continue using it to help maintain his joints and so that he keeps gaining muscle.”

C Barnes

"My alpacas thrive on the essential minerals that Camelibra NG-2 contains and I have found that other brands just don’t provide the right balance to keep my animals healthy."

S Farmer
Panteg Alpacas

"Equilibra has been fantastic for my mare. When I bought her she was lacking in muscle tone, had a poor coat, & brittle feet. I started her on Equilibra, & within a short period of time the difference was remarkable. Fabulous muscle tone, a glossy coat and much improved foot quality, so much so that my Farrier has started his horses on Equilibra!"

Helen Elcombe